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Caesar & Brutus

Agency: 
Published/Aired: 
February 2011
4759
Description: 

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.

Film advertisment created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Tribal Berlin, Germany
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha

Comments (10)

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Highest Rated

Hahalexander's picture
Hahalexander
Activity Score 140

I don't get it, is it about a safety system?
when I see these my first thought was that the volkswagen cars are dangerous

Rob71's picture
Rob71
Activity Score 405

Haha, funny. Love his look.

Vingy's picture
Vingy
Activity Score 474

haha this is way better that the hanibal lecter version, good idea but i think (thinking in the point of view as a client) that it needs more information on how does this work or where i can find this info

atb2005's picture
atb2005
Activity Score 13557

"it needs more information on how does this work or where i can find this info"

If it needs that then the campaign is a failure. Why are you giving it 8 stars?

I agree with what someone else on here said. This is way way below par for Volkswagen.

Vingy's picture
Vingy
Activity Score 474

8 stars because i like it, is there a parameter on how you should rate something you like?

And i would like to see more information maybe a webpage or something because i´m really interested in the product.

TommyO's picture
TommyO
Activity Score 1866

Funny. Great idea.

picntype's picture
picntype
Activity Score 175

best one from the series.

Hahalexander's picture
Hahalexander
Activity Score 140

I don't get it, is it about a safety system?
when I see these my first thought was that the volkswagen cars are dangerous

Rob71's picture
Rob71
Activity Score 405

Hahalexander, there's a small write up under the film.

sheepo's picture
sheepo
Activity Score 8

What about: "Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous" ??

sheepo's picture
sheepo
Activity Score 8

What about: "Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous" ??

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