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Tomorrow

Agency: 
Published/Aired: 
November 2011
5739
Description: 

Film advertisment created by Ogilvy, South Africa for Valpre, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Director: Robin Goode
Production Company: Giant Films

Comments (12)

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Highest Rated

Beezel's picture
Beezel

Why is it that Black people have such a problem with whites in adverts. Most adverts on TV today are full of Black people and you don't hear whites complaining about that. Get a life and remember that whether you like it or not there are whites on this earth - so get used to it you racist bigot.

morse's picture
morse
Activity Score 17830

Wait a minute. No bottled water company can say that they are protecting the environment. Bottling water is one the most wasteful things anybody can do. The biggest hyperbole ever.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sambuca's picture
sambuca
Activity Score 1066

two black kids for less than 0,5 sec in 47sec spot of a south african ad for a south african product!!!

shame on you ogilvy and double shame on you valpre!

bate_palmas's picture
bate_palmas
Activity Score 1479

Christ, does it really matter what colour the kids are? God. How archaic.

The ad is ok. Nothing spectacular.

sambuca's picture
sambuca
Activity Score 1066

It mattered over 500 years!!!! People been murdered because of that!
Especially in South Africa they've been people of 3rd class. Even under animals.
And still they are not equated.
In a country where over 50% are blacks; what are you trying to communicate if you only show a puff of black kids?

are the target audience white kids/people?
are them the only ones who drink water?

vote4pedro's picture
vote4pedro
Activity Score 4601

my guess is that because backs in south africa are less affluent, they're less likely to buy a pretentious bottled water. so not really their target.

bate_palmas's picture
bate_palmas
Activity Score 1479

Pedro's probably absolutely right.

There is no need to pull the race card on something like this, just because it's South African. That's just ridiculous. Yes, racism caused a lot of kak in the world. But I don't think an ad for spring water will aggravate, stoke or inhibit any racist tendencies. Let's get some perspective here, people.

Whoever's picture
Whoever
Activity Score 3

Boring. Wallpaper. Nonsense.

Hadrons's picture
Hadrons
Activity Score 6041

no.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
Activity Score 4601

this is like an oil company claiming they help the environment. transparent bullshit.

Zane's picture
Zane
Activity Score 110

It works.

Diegonz's picture
Diegonz
Activity Score 44

Where the wild beasts are.

Beezel's picture
Beezel

Why is it that Black people have such a problem with whites in adverts. Most adverts on TV today are full of Black people and you don't hear whites complaining about that. Get a life and remember that whether you like it or not there are whites on this earth - so get used to it you racist bigot.

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