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Published/Aired: 
May 2008
986
Description: 

Film advertisment created by Saatchi & Saatchi, Brazil for Unimed, within the category: Public Interest, NGO.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes
Creative Director: Fabio Fernandes
Copywriters: Eduardo Lima
Art Director: Airton Carmignani
Production Company: Tribbo Post
Directors: Airton Carmignani
Photographer: Edson Luciano
Sound Producer: Tesis

Comments (10)

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Highest Rated

Alistair C.'s picture
Alistair C.
Activity Score 692

the stop motion animation is nice, but not very convincing.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Great, in my opinion.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

atilafer's picture
atilafer
Activity Score 17

ahhhhhhhhhhhhh que ducaralho!

ricklongo's picture
ricklongo
Activity Score 1244

The print ads are boring, but this is very eye-catching.

groovyspoon's picture
groovyspoon
Activity Score 57

I don't think this works. It's an interesting 'pixel-play', but I really don't think it would convince anybody to stop smoking!

consolidated.db's picture
consolidated.db
Activity Score 545

possibly - but it does get me thinking with all the death and destruction going around, if smoking kills more, then it really is a massive worldwide epidemic.

caju's picture
caju
Activity Score 123

agree with Groovyspoon. its nice but in this moment im smoking

Tincho's picture
Tincho
Activity Score 1093

Would people realize that there are cigarettes when they look at the tv spot?... The prints are ok in that issue, but its different with the spot.

regrat's picture
regrat
Activity Score 304

it is cool but not as cool as the you wont always die from tobaco. the first one that made me think.

8720's picture
8720
Activity Score 4

done, i´ve seen this resort everywhere. no surprising or eyecatching anymore. and the music just does´t fit. go back to the music library and look for another surfing guitar that supports the animation

Alistair C.'s picture
Alistair C.
Activity Score 692

the stop motion animation is nice, but not very convincing.

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