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Published/Aired: 
September 2011

Curious Times for UCT Graduate School of Business

Description: 

Film advertisment created by Saatchi & Saatchi, South Africa for UCT Graduate School of Business, within the category: Education.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Producer: Lee-Anne Jacobz
Account Manager: Sheharazaad Allie
Animation: Conduit Productions
Sound Design: Soft Light Music

Comments (10)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6041

Your curiosity is everything but a Troll.... with all due respect to full colors thinking you should use sharpen image...
as a movie - nice job.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MohamedPhotos's picture
MohamedPhotos
Activity Score 18

Too long and boring

Troll's picture
Troll
Activity Score 676

Just to put this into context, the brief was to create a piece that would be used as a sales aid to introduce potential delegates, who are corporate executives, to the institution’s way of thinking and to be used as a standalone in media that supports long format (more than 60” duration) like the Internet and Cinema. Our AV had to offer an alternative headspace to this audience, so that they would be receptive to the school’s offering.
Thanks.

atb2005's picture
atb2005
Activity Score 13557

What was this? I felt like I was watching something targeting kids, not grown ups. Sorry. I find it cheesy.

dbor's picture
dbor
Activity Score 1455

Low Res hulk.

Baelin's picture
Baelin
Activity Score 273

Troll,

I'm curious as to why the 'curiosity creature' was made to resemble something that could rend limbs apart?

Troll's picture
Troll
Activity Score 676

Baelin,

To be curious you must have the ability to fight off the mundane. This battle takes place all the time. RAAAAAH. WAR FACE.
We looked at a variety of designs but liked this one the most.
It made you curious enough to ask so I guess it worked.
Later.

Ayasakuma's picture
Ayasakuma
Activity Score 46

it reminds my Ryuk from Death note

bate_palmas's picture
bate_palmas
Activity Score 1479

Okay Saatchis, Trolls and all else

This is beautiful. I find it moving and compelling. I didn't find it boring at all. Really, stunning stuff.

BUT

The idea is just SOOOO mundane. Curiosity? That could be for any university, specialising in any subject. There is a universe of insights under the 'business school' territory that should have been explored and will have given way to thousands of more interesting ideas.

I'm sure the creatives explored these and for some reason or another got rejected. Maybe 'curiosity' was even part of the brief.

The ad could well have had a Twinings logo at the end. Either way, I don't think anyone will remember what this ad is for.

Therefore the advert, I think, fails.

Hadrons's picture
Hadrons
Activity Score 6041

Your curiosity is everything but a Troll.... with all due respect to full colors thinking you should use sharpen image...
as a movie - nice job.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

meddys's picture
meddys
Activity Score 3

Curiosity may be the right word in advertising for education but I am not sure a Troll is the right representation for it. I appreciate the rest of the idea though, it would work for me if I needed some orientation for my education.

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