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Agency Network: 
Published/Aired: 
August 2010

Film advertisment created by The Monkeys, Australia for UBank, within the category: Finance.

Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Becky Alperstein
Copywriter: Henry Kember
Agency Producer: Helen Willis

Comments (8)

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Guest's picture
Guest

great production.

atb2005's picture
atb2005
Activity Score 13557

This agency makes awesome spots! I love Three Drunk Monkeys :)

razorsharp creative's picture
razorsharp creative
Activity Score 186

Okay. But perhaps it would have worked better if they had actually featured a real person who is perceived to have had fame "handed" to them, but in reality worked their butt off to get where they are. Then we would have been treated to the actual back story of someone who did struggle and succeed based on their merits. It would have helped the audience connect deeper with the person, and thus the product.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Guest's picture
Guest

Nope. I disagree. This looks very good. If it had been shot that way which you mentioned, there'd still be people calling it to be shot the way it is now.

Billoughsby's picture
Billoughsby
Activity Score 5144

That's it.

Guest's picture
Guest

which hasn't?

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great work

samanfani's picture
samanfani
Activity Score 102

Dear Richard this ad and the previous version is not about the person, but it's about the concept of saving
which leads u to the UBank, just don't stick to this "person idea" too much, I think its working good as an ad.

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