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Joy of Books

Agency: 
Published/Aired: 
January 2012
6899

The Joy of Books

Description: 

Film advertisment created by Lowe, Canada for Type Books, within the category: Media.

There's nothing quite like a real book

Comments (12)

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Highest Rated

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 402

very touching as for me! maybe because I'm one of that type of weirds that adore real books - nothing will replace for me a pleasure of reading a real paper book in the evening sitting in a chair with a cup of something hot and yammie )

Hadrons's picture
Hadrons
Activity Score 6041

There were a few seconds & a few elements that were good, the rest falls under" artsy".
Too bad they lost the momentum of delivering the message, they sign up for: "There's nothing quite like a real book"

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

_tj_'s picture
_tj_
Activity Score 133

I want to like this, because I like the message. I'm not resisting the e-book movement, but it just hasn't won me over. I do like the tactile feel of a real book. This ad is fun to watch. I get some warm fuzzies. I'm awed by the work that must have gone into it.

But I have to admit: there's nothing here that sells books.

Temple's picture
Temple
Activity Score 11337

Books are dying. They will still be around in 50 years time, but in a limited, "collector's" positioning. Much as I like the stop motion and the very moving sound design in this, I see no real insight into the book vs ebook battle. I love books, and I have always loved the fact that you can smell a new book, but you cannot smell a kindle. But, were I a kindle convert, I wouldn't go back to books after seeing this.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 402

very touching as for me! maybe because I'm one of that type of weirds that adore real books - nothing will replace for me a pleasure of reading a real paper book in the evening sitting in a chair with a cup of something hot and yammie )

andylefty's picture
andylefty
Activity Score 4535

Nice reflection on the charm of a book. Could be even better.

kleenex's picture
kleenex
Activity Score 48065

This took many months to pull off.

shortleif's picture
shortleif
Activity Score 201

Should've spent as much time on creating a story, as they did on execution.

graphikamaal's picture
graphikamaal
Activity Score 111

Nice execution, pleasant music, but not sure if the message is loud & clear.

Eddie Morgan's picture
Eddie Morgan
Activity Score 46

Overall I liked it and thought it was well done. Kind of agree with the comment about creating a better storyline. Still, I liked it.

Eight's picture
Eight
Activity Score 148

Long spot, great photography.

froncho's picture
froncho
Activity Score 3

Me enganchó en un principio pero luego me dí cuenta que lo que realmente me gustó fue el diseño sonoro. Bien musicalizado.

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