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My Dad, My Hero

Published/Aired: 
August 2013
3288
Description: 

Film advertisment created by Saatchi & Saatchi, France for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi + Duke
, France
Executive Creative Director: Anne-Cécile Tauleigne
Creative Director: Jason Romeyko
Art Director: Vincent Berard
Copywriter: Rafael Genu
Digital: Actiplay
Director: Simon Willows
Production: Nose
WAM TV Production: Benjamin Besnainou

Comments (7)

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kleenex's picture
kleenex
Activity Score 48489

What a Crappy ad for a Verso

morse's picture
morse
Activity Score 17867

I think it works great!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aeroxy's picture
aeroxy
Activity Score 89

This is a great ad. I smiled and laughed, and that's all it matters to Toyota brand.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 402

quite lovely - as a dad of a nice little princess i can tell - it works for me

mobyzero's picture
mobyzero
Activity Score 23

Beautiful payoff, works!

StrategySteve's picture
StrategySteve
Activity Score 2

Good ad, save the end. "My Dad My Hero" line by the daughter is extraneous. If you didn't get the msg by then, you weren't going to get it at all. It just undercuts what is been achieved to that point, since it's trite.

Perkptar's picture
Perkptar
Activity Score 392

¡Simpática historia! Ojalá les sirva para vender más automóviles.

Andrés Téllez V.
consumo|sentido

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