Watched by more than 13 million viewers last year, the Tostitos Fiesta Bowl is one of the most anticipated match-ups in the Bowl Championship Series. Tostitos has been the title sponsor of the Fiesta Bowl for the past 19 years– the longest running sponsor of a BCS game. This year, the Tostitos brand is reinventing the college bowl game viewing experience and taking it to the next level through its partnership with Kimmel. As a brand that is known for making life a party, Tostitos is leveraging one of the biggest properties in college sports to bring the ultimate party experience to viewers at home and at the game.
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