Advertisement

Instant Holiday, 4

Agency: 
Published/Aired: 
February 2011
7252
Description: 

We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjäreborg destination? We revealed that in the "Lähdetjä lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%.

Film advertisment created by 358, Finland for Tjäreborg, within the category: Transport.

Advertising Agency: 358 Helsinki, Finland
Production Company: Mjölk
Directors: Marko Antila, Juho Konstig
Creative director: Antero jokinen
Copywriter: Taro Korhonen
art director: Maria Fridman
graphic designer: HP Savolainen
Account manager: Robert from
Agency producer: Krista Durchman
Strategist: Milla Kokko

Comments (5)

Log in or register to post comments
morse's picture
morse
Activity Score 17867

This is an entertaining campaign, but it does not tell me anything about the brand. Is it cheap, fast, good, etc.? I have no idea. The only thing I know is they are kinda funny and family friendly I guess.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

simon.gross's picture
simon.gross
Activity Score 541

It's obviously not a brand ad. It's hard working retail. And judging from the increase in sales, it worked its arse off.

Boldsen's picture
Boldsen
Activity Score 8

Very nice! I like.

sempreverdebiga's picture
sempreverdebiga
Activity Score 10

It remember me the video on YT "where the hell is mat?". I think isn't it so original this ad.

Kyput's picture
Kyput
Activity Score 62

I guess, they're trying to create a holiday atmosphere..

Featured Content

Latest Collections

Advertisement