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Published/Aired: 
May 2017
319
Description: 

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians.

Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’.

Film advertisment created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

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Highest Rated

Lee Dorian's picture
Lee Dorian
Activity Score 30

Cliched. And boring.

Lee Dorian's picture
Lee Dorian
Activity Score 30

Cliched. And boring.

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