February 2011

Film advertisment created by Ogilvy, United States for The JFK Presidential Library and Museum, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, USA
Group Creative Director: Chris Curry
Associate Creative Directors: Crystal Lash, Hannah Brion
Director of Production: Patti McConnell
Executive Music Producer: Karl Westman
Music Producer: Peter Gannon
Production Company: @Radical Media
Director: Dave Meyers
Executive Producer: Gregg Carlesimo
Head of Production: Frank Dituri
Producer: Carla Tate
Editorial Company: Cut + Run
Editor: TG Herrington
Assistant Editor: Alex Dondero
Producer: Ashley Carrier
Composite / Conform: Ralph Scaglione
Telecine Company: 3 NY
Colorist: Tom Poole
Audio Post: Sonic Union
Mix: Paul Weiss

Comments (7)

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aRianna_.'s picture
Activity Score 281

no comment

MichaelJohnJ's picture
Activity Score 38

Excellent paradox

sirvan's picture
Activity Score 29860



"I love some things, and don't love some other things."

sirvan's picture
Activity Score 29860

This is the exact same spot 3 times in a row.

The idea is "Ask what you can do". So, obviously, Kennedy's famous speech is the influence here, both idea-wise and copy-wise. But that doesn't mean you have to rely on the same verbal device again, and again, and again: "Ask not for a (insert stupid modern Americanism here)". Much less repeat the same ones.

These also manage, somehow, to make JF seem boring.

It's not that contrasting the essence of that speech against all of our society's modern idiocy is a bad direction. It's a great, big strategy. "Ask not for a bailout", now THAT's a rich territory on it's own. Or, since the insinuation is that we're losing our focus as a Country, what would Kennedy think of the Jersey shore?

Also, the call to action "go ahead… ask" is very vague. Almost teaser-ish. I'm left with zero desire to go to that site, even though I'm the bullseye target of these spots: I like JF, I love the US, and I hate fucking bailouts.

But using the "Ask not for _____" device over and over –even using the same examples– is just lazy. And a waste of good talent.

There was a lot more territory to mine here. Shame.


"I love some things, and don't love some other things."

Glut's picture
Activity Score 3935

Nice explanation sirvan. Congrats

kleenex's picture
Activity Score 48489

I like the idea.

afxwinter's picture
Activity Score 4

Someone left their ND filter at home.

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