Justin Bieber and Usher wishes Happy Birthday

March 2011

For our More Birthdays campaign for The American Cancer Society. Usher sent this remix using our commercials to Justin Bieber on his 17th birthday. It was then sent to 46 million fans, over 50,000 likes in 5 hours on facebook, 1 million hits on youtube in 2 days.

Editor: P.S. 260

Film advertisment created by The Martin Agency, United States for The American Cancer Society, within the category: Fashion.

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Group Creative Director: Joe Alexander
Art Director: D'Arcy O'Neill
Copywriter: Neel Williams
Directors: Mysto & Pizzi, Joe Alexander
Agency producers: Leslie Griles, Sam Tucker

Comments (14)

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Ads.chinaSMACK's picture
Activity Score 271

Just jumping on the bieber hysteria, as it's a charity i will hold back the disliking...

Advertising @ chinaSMACK

atb2005's picture
Activity Score 13557

Celine Dion, Kylie Minogue, and Ricky Martin are a few other artists who participated in this campaign. I like the concept.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Was that a Flux Capacitor?...How do I get one?

Hiperion's picture
Activity Score 3138

It stinks like a northamerican fat man.
Tacky, so tacky...

Reality Check's picture
Reality Check
Activity Score 2539

Keep it civil, xenophobe.

JustinCarrasquillo's picture
Activity Score 563

Couldn't even dare to hit the play button. Justin who??

Prof's picture
Activity Score 1449

Kill the whole agency. And I'm being nice...

Quite really.

Djenzie's picture
Activity Score 163

Who's the kid?

Glut's picture
Activity Score 3935

@ prof you re right

Reality Check's picture
Reality Check
Activity Score 2539

The commercial simply has too many MTV-style edits for its own good and thus it isn't moving, it's busy. Busy, busy, busy.

Saloresler's picture
Activity Score 41

I just puked my keyboard

dollypoppin's picture
Activity Score 1423

It's not that great but not that bad either. Just give the kid a break. :P

"Nihil sub sole novum"

Paloma's picture
Activity Score 531

Shit over the limits

gaurk's picture
Activity Score 37

I'm glad something half-decent has finally attached its brand to the celebration of birthdays. Didn't care for the commercial but I think it's for preteens.

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