Steam Signals

Agency Network: 
February 2014

In a push to get into online video, T-Fal Canada was looking for something that would push the limits of what the brand was comfortable with. They also needed to highlight the strengths of the product: More powerful steam that lasted longer! The concept was simple: two women having a conversation using the steam from their irons. The woman with the traditional iron keeps running out of steam mid-sentence.

Film advertisment created by Faren°, Canada for T-Fal, within the category: House, Garden.

Advertising Agency: Faren° Agency, Toronto, Canada
Creative Director: Bryan Canning
Art Director: Steve Garwood
Copywriters: Bryan Canning, Steve Garwood
Producer: Justin MacRae
Director: Dave Krovblit
Post: Married to Giants
Colour: Alter Ego
VFX: 3am Design

Comments (8)

Log in or register to post comments
morse's picture
Activity Score 18026

Why would they talk with steam?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bryancanning's picture
Activity Score 8

Hey Morse – The spot opens to them seeing each other through the window with the idea that they are across the street/alley/way... I guess we could have somehow made that more clear. Keep the comments coming. Good or bad, they all help!

Pezzzko's picture
Activity Score 73

Hahaha, I don't know if this is a genuine problem, but it's pretty funny.

damnson's picture
Activity Score 11517


An axe murderer of ads.

rmkida's picture
Activity Score 369

Why would they talk with steam? [2]

kleenex's picture
Activity Score 49606

This is a laugh riot...

Rob71's picture
Activity Score 407

The thought is nice, but the acting lets it down.

Rob71's picture
Activity Score 407

The thought is nice, but the acting lets it down.