December 2009

Crossroads Director Harvey in collaboration with RH Advertising, just completed a beautiful spot for watchmaker Swatch. The :30 Seasons spot, used a number of imaginative techniques to create a surreal and abstract golden snowball fight that appears to take place in the vastness of deep black space.

Seasons opens on what appears to be a shimmering golden meteor whistling toward the camera in slow motion through space and exploding in a cloud of dust and glitter that settles in extreme slow motion on a previously hidden woman, who appears as a stylishly dressed silhouette. The mesmerizing figure then flings a golden snowball into space, setting off a spectacular golden-glittery snowball fight between countless similar gold-silhouetted characters. The glitter highlights modern snow jackets, amazing directional hairstyles, snow shades and footwear in this happening crowd. The spot closes with a golden snowball whistling toward the camera and exploding into a shower of sparks falling through the blackness to reveal the beautifully lit Perles D'Encre Swatch watch sparkling in the darkness, the fallout of the snowball shimmering around it. The music, handled by Point Blank, London is a perfect complement to the mysterious snowballs hurdling through space and exploding. Magical twinkles over the exploding snowballs and the Swatch reveal add to the awe of the event and create a wondrous sense that something special and valuable is being revealed. Post house Envy, worked closely with Harvey in the studio, monitoring the blacked out set and gold glitter snowballs.

"It was a very messy shoot in that glitter covered everyone and everything," stated Harvey. "While technically challenging from various angles, we were able to come up with a number of techniques that simplified and sped up the process."

Film advertisment created by RH, United States for Swatch, within the category: Personal Accessories.

Advertising Agency: RH Advertising, USA
Creative Director: Franco Reda
Client Director: Matthew Howells
Client Support: Paula Chapman Weston
Production Company: Crossroads
Director: Harvey
Producer: Francesca Barnes
EP: Carly Stone
Telecine: Rushes
Colorist: Simone Grattarola
Post Production: Envy, London
Lead VFX: Marcus Dryden
Nuke: Olivia O'Neil
VFX Support / Particle Generation: James Knopp
3D: Howard Bell
Producer: Rachel Stones
Music: Point Blank, London
Composer: Eddie Yanez

Comments (11)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Personally I think it's a waste of money. Nice animation, crap storyboard. A bit like Avatar.

alexander_bickov's picture
Activity Score 3279

Nice animation

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

agree with jackmancer. lol on Avatar.

Life is a joke. Laugh.

satrianee's picture
Activity Score 3748

It may come of time/space corellation. I saw many big bangs there. Nice animation and not so bad idea. Is this watch gold or what?

silvi's picture
Activity Score 4172

I absolutly love the watch.

monsieurange's picture
Activity Score 520

Visualmente es lindo, pero no hay una idea.

D Jaaaaaaaaaaaz's picture
D Jaaaaaaaaaaaz
Activity Score 14

love the animation.

ijv v mvj jmvmj mxvj g;df v;mmv nvnfjwejfp

binunk's picture
Activity Score 216


oliver79's picture
Activity Score 146

buena animación.....



dave.swanson's picture
Activity Score 127

timing seems a little off. like they slow down a little too much. I can't put my finger on it. The concept is nice. like the whole golden snowball fight. I would have liked it better if they all had watches on at the end.

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

Simple and well done. I hardly see the watch, though, this looks more of Swatch branding than a particular model.

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