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Agency: 
Published/Aired: 
May 2010
Description: 

Film advertisment created by TBWA, Singapore for Standard Chartered, within the category: Finance.

Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield


Creative: KC Chong

, Reggie Ocampo, Eddie Azadi, James Holman


Executive Producer: Haydn Evans


Agency Producer: Shareen Thumboo


Group Account Director: Jane Sandral


Account Director: Carol Tham


Media agency: OMD


Production company: Passion Pictures Malaysia


Director: Stefan Sagmeister


Director of Photography: James Cowley


Editorial: Marshall Raj


Post Production: Damon Duncan


Composers: Nicolas Van Vandooren / The Sound Cell

Comments (3)

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Highest Rated

deuBleuDi's picture
deuBleuDi
Activity Score 265

I agree, using the same copy three times; would have been more interesting if we had 3 different (generic doesn't bother me) copies, each of them in a different tone of voice, adapted to the visuals; but I have to say that it's a nice visual treatment

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

beautiful stuff

capywriter's picture
capywriter
Activity Score 5509

looks great, but what is it telling me? I mean, the only reason why you can use the exact same text in three totally different executions is because the message is too generic... even for an 'image campaign.'

deuBleuDi's picture
deuBleuDi
Activity Score 265

I agree, using the same copy three times; would have been more interesting if we had 3 different (generic doesn't bother me) copies, each of them in a different tone of voice, adapted to the visuals; but I have to say that it's a nice visual treatment

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