The text

April 2013

Sprint "The Text"


As one of the most recognizable names in the NASCAR Sprint Cup Series, Dale Earnhardt Jr. knows the risks of being distracted while driving. Throughout April (distracted driving month) he’s lending his expertise in a new TV spot by Team Sprint - Leo Burnett and Digitas - to educate drivers about the Sprint Drive First app which helps drivers avoid the distraction of texting while driving.

The hilarious 30-second spot features Earnhardt using the Sprint Drive First mobile application, which can block and send automatic replies to text messages while you drive. The overarching message of the campaign is that driving isn’t the problem, and texting isn’t the problem; “and” is the problem – as in texting “and” driving. The applications allows us all to live without the “and.”

Film advertisment created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett/Team Sprint, USA
Global Creative Director: Susan Credle
Executive Creative Director: Michael Boychuk
Creative Directors: Chris Cole, Mark Wegwerth
Copywriter: Ray Johnson
Associate Creative Director: Sam Taylor
Executive Producer: Nicky Furno
Producer: Craig Clark
Production Company: Hungry Man
Director: Scott Vincent
VFX / SPX: Sol Design
Editorial: Cutters
Editor: Grant Gustafson

Comments (2)

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Highest Rated

kleenex's picture
Activity Score 48489

WE need this app.

nadiasimmone's picture
Activity Score 44

love it.

kleenex's picture
Activity Score 48489

WE need this app.

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