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Published/Aired: 
June 2014

Film advertisment created by Wieden + Kennedy, United States for Southern Comfort, within the category: Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Director: Susan Hoffman
Creative Directors: Jimm Lasser, Caleb Jensen
Creatives: Andrew Jasperson, Fabian Berglund
Producer: Orlee Tatarka
Head of Content Production: Nick Setounski
Accounts: Toby Hussey, Katie Hoak
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Kathy Rhodes
Director of Photography: Benoit Delhomme
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Post Executive Producer: Sasha Hirschfeld
VFX Company: The Mill
VFX Senior Producers: Orlaith Finucane, Aleen Kim
Lead Flame Artists / Creative Directors: Jade Kim, Margolit Steiner
CG Artist: Laurent Giaume
Song: Love Me
Artist: The Phantom
Music Supervisor: Andrew Charles Kahn / Good Ear Music Supervision
Mix Company: Sonic Union
Mixer: Steve Rosen

Comments (4)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45874

waisting the good stuff

damnson's picture
damnson
Activity Score 11517

Boring.

An axe murderer of ads.

styayla's picture
styayla
Activity Score 593

not better than karate kid :) but i like

sacrilegend's picture
sacrilegend
Activity Score 3392

I've loved everything I've seen from this campaign, except this. The beauty in the "Whatever's Comfortable" films have been the effortless direction. These are overdone — too many angles, too many cuts, too many "winks" and "nudges" trying to get you to smile.

They botched this one.

kleenex's picture
kleenex
Activity Score 45874

waisting the good stuff

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