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Silent Party

Agency Network: 
Published/Aired: 
October 2012

WALKMAN Silent Party Library von Sony

Description: 

Film advertisment created by Agency 4e7, Austria for Sony, within the category: Electronics, Technology.

Advertising Agency: Agency4e7, Vienna, Austria
Creative Director: Alex Schönburg
Art Director: Fung Wie Pai
Production: Kaiserschnitt Films
Director: Markus Gasser

Comments (13)

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Highest Rated

bate_palmas's picture
bate_palmas
Activity Score 1479

Well, the concept is certainly not earth shattering.

What ever happened to real life insights informing great ideas?

Which is a pity. Because the product looks great.

That said, it'll probably create some awareness. Not well deserved if it does.

alausa's picture
alausa
Activity Score 1420

MOVES!!!

andylefty's picture
andylefty
Activity Score 4535

nice to see you again walkman. it's been a while. nice ad.

Temple's picture
Temple
Activity Score 11337

I don't really like it. It takes more than young models dancing to persuade young people who think of the walkman as a Neanderthal's gadget.

Hadrons's picture
Hadrons
Activity Score 6041

I like the concept of the silent party - a lot. Yes- do what ever it takes to reduce all the noise around. The ringtones, the loud so-called music, the chatting. the twitting and so forth.

As for the Walkman - why not?! - In a way: "it's good to see you again".
We might be facing a new trend - reviving an old gadget with new tech.

As for the spot - a little bit contrived, but it serves the message.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

f1th4p's picture
f1th4p
Activity Score 7

No way those people are nerds sitting in a library.

cwriter79's picture
cwriter79
Activity Score 956

Uh... isn't all that movement still making a lot of noise, though? Especially in a library? Like the concept, but the setting choice seems flawed.

bate_palmas's picture
bate_palmas
Activity Score 1479

Well, the concept is certainly not earth shattering.

What ever happened to real life insights informing great ideas?

Which is a pity. Because the product looks great.

That said, it'll probably create some awareness. Not well deserved if it does.

kleenex's picture
kleenex
Activity Score 49494

I like the video, do not love it...

stickynotes's picture
stickynotes
Activity Score 1094

really nice idea, but i'm not a big fan of the excecution, especially the edit and the forced coolness.
wonder how they glued those headphones into their ears..

m-adman's picture
m-adman
Activity Score 185

Love these people dancing around, imaging what a music can make you do - respect

JCG's picture
JCG
Activity Score 39

I'm voting for the idea. GREAT!
the excecution is light years short though. ¿How about a silent concert?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Entertaining concept.

Lisbon freak's picture
Lisbon freak
Activity Score 496

Very well done. One thing though... I'm not sure about people's expressions... too much smiles... I would've played it cold.

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