Agency Network: 
January 2010

The initiative includes a 90 second heavy FX film running in cinemas nation-wide in the USA. The epic-style, humanistic film shows a boy taking a journey through four Sony worlds (electronics, music, film and games) by pushing buttons. The boy falls into a Sony electronics lab, lands in the movie 2012, must dodge racing cars in Sony Playstation’s MotorStorm Pacific Rift game, then ends up on stage with Sony’s new up-and-coming band Hey Monday. The boy represents childlike wonder and the belief in yourself that you can make imagination real. The film was directed by award-winning Director Noam Murro, whose body of work represents the epic nature that was achieved in the film. Animal Logic handled visual effects creation.

Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci

Film advertisment created by 180LA, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer / Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry

Comments (16)

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Highest Rated

Marlus Lau's picture
Marlus Lau
Activity Score 1808

hey, very nice!!

alejulimaty's picture
Activity Score 842

lo mejor fue la locucion

morse's picture
Activity Score 18026

The gate has been done before by other tech companies, but this is still very nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

quokkies's picture
Activity Score 253

To me it is good and excited

Ad_Man's picture
Activity Score 826

Maybe it's something about language. But... why the "dot" thing? I don't get it.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

alexander_bickov's picture
Activity Score 3279


shrenikster's picture
Activity Score 40

good job!!!!!

tirthomitro's picture
Activity Score 2758


they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture
Marlus Lau
Activity Score 1808

hey, very nice!!

funky_frogii's picture
Activity Score 2538

good graphics.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

kamilwoojcik's picture
Activity Score 139

Great ad! Really catchy.

silvi's picture
Activity Score 4172

The Desert scene looks irreal, but the rest of the film is awsome!

jamesrothenburg's picture
Activity Score 554


cef's picture
Activity Score 547

its nice one.

chris myles's picture
chris myles
Activity Score 429

absolutely amazing.

mgriff21's picture
Activity Score 592

This is like .. bad.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

slip's picture
Activity Score 919

I think this ad is a preparation for a coming cult. Do not sign up.