Agency Network: 
July 2009

A series of TV contents in low definition leave the scene forever. People wave at them for the last time, and they are actually overjoyed they can get rid of those programs, grainy and pixelated thanks to SKY, now in HD.

Film advertisment created by 1861 United, Italy for SKY, within the category: Media.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Director: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Production Co.: Akita Film
Executive Producer: Paolo Zaninello
Producer: Sonia Sassella
Director: Sebastian Valino
DOP: Paolo Caimi
Post Production: Xchanges

Comments (12)

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alexander_bickov's picture
Activity Score 3279

Great execution

alansmithie's picture
Activity Score 14

really nice LEGO commercial.

maxcomuni's picture
Activity Score 62

great execution!!!

daniel ieraci's picture
daniel ieraci
Activity Score 333
talkingisfree's picture
Activity Score 2712


silvi's picture
Activity Score 4172

Excellent coming from Italy

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I think the copy at the end killed it. It could have made the ending great, but was a turn off.

The idea and execution is cool.

mycidea's picture
Activity Score 90

i think it's to the point, all the stories in the video is about saying goodbye to LD things. a direct, nice work,

Mantufayo's picture
Activity Score 580

Love it!

Viranica's picture
Activity Score 230

ahhhaaaa... lovely

cef's picture
Activity Score 547

great idea and great execution

mgriff21's picture
Activity Score 592

Great idea. However, I think i saw this in a print campaign. It was done with all naked woman - months ago. Still, nice execution.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?