The game

November 2007

SIRE: The Game


Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. That's great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. That's why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: "Let the children play their game"

Film advertisment created by JWT, Netherlands for SIRE, within the category: Public Interest, NGO.

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Martijn van der Werf
Copywriter: Thijs de Boer
Director: Hein Mevissen
Producer: Suzanne Huisman / Pink Rabbit
Editor: Annelien van Wijnbergen / Aan de Costa
Music: Geert van Galen / Studio de Keuken

Comments (6)

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Highest Rated

Temple's picture
Activity Score 11337

Oh, the problems dutch society has.

Khairul Akbar's picture
Khairul Akbar
Activity Score 4


account_guys_suck's picture
Activity Score 12

Same brief. Way, way better ad:

dannyvall's picture
Activity Score 78

i like it, literally don't let the boys play, remainds me my own childhood, hahahahaha

Ann_1978's picture
Activity Score 22

hahahahahaha..this is good
some thing New here...i love it ;)

Mohammad Hassan's picture
Mohammad Hassan
Activity Score 4

ohhh how can he do that ?

Temple's picture
Activity Score 11337

Oh, the problems dutch society has.