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The Next Big Thing

Agency Network: 
Published/Aired: 
November 2011

Samsung "The Next Big Thing" ad parodies an iPhone line

Description: 

Film advertisment created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Advertising Agency: 72 & Sunny, USA
Director: Michael Downing
Executive Creative Director: John Boiler
Creative Director / Copywriter: Tim Wolfe
Creative Director / Designer: Bryan Rowles
Designer: Jake Kahana
Director of Film Prod: Sam Baerwald
Film Producer: Becca Purice
Production Company: Rabbit Content
Director: Bobby Farrelly
EPs: Joby Barnhart & Douglas Howell
DP: Matt Leonetti
Editorial Company: Cut + Run
Editors: Steve Gandolfi & Frank Effron
Producer: Christie Price
EP / Managing Director: Michelle Burke
Colorist: Stefan Sonnenfelt @ CO3
Online / VFX: The Mission

Comments (17)

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Atmosfear's picture
Atmosfear
Activity Score 50

Trying to own Apple? hahaha, nice one

Baelin's picture
Baelin
Activity Score 273

"I could never get a Samsung, I'm creative"

"Dude, you're a barrista"

These lines alone will keep me warm when I sleep at night. :)

Temple's picture
Temple
Activity Score 11337

Someone with the guts to "in-your-face" Apple. Good.

andylefty's picture
andylefty
Activity Score 4535

Apart from cussing Apple fanboys, not seeing why I should own a Samsung.

Funny anti-apple stuff though. (speaking as a mac, iphone and ipod(s) owner)

whitekaras's picture
whitekaras
Activity Score 115

As an Apple hater, I salute to the agency who made this.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Can someone please fill in the credits?...

picopalqlea's picture
picopalqlea
Activity Score 999

nice approach, good one fellows, but i'm still faithful to apple.

sirvan's picture
sirvan
Activity Score 29860

Fertile ground, but a little too direct in the delivery.

+++

"I love some things, and don't love some other things."

abake's picture
abake
Activity Score 1264

I'm in the "I'm getting fed-up with the Mac hype" camp, but this just lacks finesse to really work.

morse's picture
morse
Activity Score 18026

Good advertising for both phones. All people will remember the new iPhone is out and people are queuing for it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49562

nice ad,

andrei.adam's picture
andrei.adam
Activity Score 3

great ad

Hadrons's picture
Hadrons
Activity Score 6041

Love it. Smart & witty.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

TommWarham's picture
TommWarham
Activity Score 2

An advert that directly references and attacks a rival product? Where have i seen that before, thats right the "i'm a mac, and im a PC" adverts.

I see a pattern emerging here, most brands are about 5 years behind apple in their advertising and brand ethos.

andylefty's picture
andylefty
Activity Score 4535

Jealous of the 'You're a barista' actor for having the best line.

Donald Draper's picture
Donald Draper
Activity Score 137

'We try harder' strategy always work. I don't think I will move from iPhone because I'm creative. That was a good one

el d1eg0's picture
el d1eg0
Activity Score 588

As lame as the phone

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