Description
Logan Wilmont, executive creative director at Cheil UK, commented: “Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn't simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”
This professional campaign titled 'Life in Every Pixel' was published in United Kingdom in September, 2013. It was created for the brand: Samsung, by ad agency: Cheil. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour
