August 2009

Film advertisment created by McCann, Romania for Romanian Association for Promoting Women’s Rights, within the category: Public Interest, NGO.

A woman falls victim of domestic violence every 30 seconds. Call (0256) 293 203 and report the cases you’ve witnessed.

Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Ilinca Nanoveanu, Victor Croitoru

Comments (14)

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Guest's picture

Very Very good Media idea! Bravo.

kurtberengeiger's picture
Activity Score 7318

My thoughts exactly.

Guest's picture


Guest's picture

Great use of the media to drive home a shocking stat.

PERP's picture
Activity Score 433

I really like this idea, It's a shame it's not possible to see it working. Did it got positive feed-back?

.: look for the green giant on the label :.

silvi's picture
Activity Score 4172

Increible uso de la tv para crear conciencia. El único problema es mantener la atención del televidente durante toda la tanda. Sólo así tiene sentido el mensaje. Espero que lo hayan logrado.

sirvan's picture
Activity Score 29860

Hate to ask.. but did this actually happen? I would be surprised if advertisers would want these "clips" tagged on the end of their payed-for spots.


"I love some things, and don't love some other things."

Guest's picture

good fresh idea.

Guest's picture

all of a sudden, mccan romania is popping up social campaigns...creative works...i bet this has nothing to do with golden drum or other creativity festivals...i\m getting tired of this "award" creativity... come on...rili?? p.s. i did not see this campaign on tv. i-m from around here too. if they ran it, they did it for a short short period on a station or two..enough to get it on a festival list...

Guest's picture

Very good! well executed

Guest's picture

I don't think this is a good idea.
If you think that people it's not going to do zapping in the midle of your idea
is just because you are trusting in a commercial of other brand.

CurryJ's picture
Activity Score 955

Actually if you look at the execution, it's not really in the middle of any other advertiser's commercial. It just happens to be tagged on the end of each commercial. Which in effect makes it another tv ad.

I think; therefore I am

Guest's picture

Excellent! Fresh!

Guest's picture

wait, something's wrong... let's do the math here: 12.000 women per year, one woman every 30", so one year have... 100 hours! 3... 2... 1... Happy New Year! here goes your concept!

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