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Rock & Roll, Square

Published/Aired: 
January 2008
746
Description: 

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same... and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona

Comments (15)

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SeanMartin's picture
SeanMartin

I had to watch this three times through before I could decide if this was a professional production or not, and if it is... yikes. Canned music, kids who cant dance (it looked improvised on the spot), trendily shaky camera work, and -- as with the other one presented here -- the car gets slotted to a supporting role in the midst of the festivities.

I dunno, guys. Were this to pass by my desk, I'd probably turn it down. Yes, it's aimed at the target market, and it's done in a style that the target demographic would probably respond to. But it just feels so... amateurish. And not in a good way.

xhp's picture
xhp
Activity Score 543

omg ... hang me !

burnhard's picture
burnhard
Activity Score 395

rather kill them.

vurtomatic's picture
vurtomatic
Activity Score 364

Huh?

Mr.Top's picture
Mr.Top
Activity Score 728

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top's picture
Mr.Top
Activity Score 728

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top's picture
Mr.Top
Activity Score 728

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

sp101's picture
sp101
Activity Score 137

Fire them!

Tincho's picture
Tincho
Activity Score 1093

"Cheap young car, cheap young ad"... if you read this you get the art direction... but will the customer get it? ...I doubt it. It feels cheap and amateur with no reason.

esotericusername's picture
esotericusername
Activity Score 313

that was disgusting. Thanks for making my day just a little worse.

Tapper's picture
Tapper
Activity Score 490

Fking bizzarro, cheap young ad for cheap young car, funny on paper, not off it though.

Strip. Strip. Strip.

misterpanda's picture
misterpanda
Activity Score 282

q chucha es esto!!!!!?????

Mr Hughes's picture
Mr Hughes
Activity Score 386

Brilliant.

Wordnerd's picture
Wordnerd
Activity Score 6692

it was physical pain watching this! man, this sucks!!

Guest's picture
Guest

jajajajajaja que cague de risa! me entretuvo!

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