The Richelieu Life

August 2012

The Richelieu Life


Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life.

Film advertisment created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Advertising Agency: Draftfcb, Cape Town, South Africa
Executive Creative Directors: Mike Barnwell, Francois de Villiers
Creative Director: Aaron Harris
Art Director: Riaan van Wyk
Copywriter: Andre de Wet
Producer: Caz Freidman
Production House: Lourens van Rensburg / Seven Films
Post Production: Black Ginger
Sound: Arnold Vermaak / We Love Jam
Editing: Lucian Barnard / Aces Up
Sound Track: Pulse

Comments (2)

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CasP's picture
Activity Score 177

Bad actors, very low story

bate_palmas's picture
Activity Score 1479

Well that sucked ass. What the hell does it have to do with brandy? And what's wrong with this oke? Doesn't he like hot girls?

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