The film is for all sports enthusiasts, but also for those who've experienced or are looking to live in a certain psychological state, better known as 'The Zone,' which is reached during an intense experience revolving around gaming, music and sports, for example. The film was also inspired by Tibetan monks who were seeking to reach the specific state.
Film advertisment created by We Are Social, France for Renault, within the category: Automotive.
Creative Director: Thomas Guilhot
Art Director: Paul Grange
Copywriter: Alexandre Foucray
Director of Strategy: Helen Duvoux-Mauguet
Strategic Planner: Fabien Gaëtan
Group Account Director: Thomas Laydis
Account Director: Margaux Pietri
TV Producer: Alexandra Marik
Director: Thibault Grevet
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