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Biker

Agency Network: 
Published/Aired: 
January 2010
Description: 

Power of Movement was started in 2007 by the Arthritis and Autoimmunity Research Centre Foundation, which is part of University Health Network. What started as a grassroots Toronto-based yoga fundraiser has since grown to become a Canada-wide campaign, raising funds and awareness for this often misunderstood group of diseases which affect people of all ages. Through Power of Movement, Canadians of all ages are celebrating their mobility in hopes of finding better treatments and ultimately, cures.

Film advertisment created by John St, Canada for Power of Movement, within the category: Recreation, Leisure.

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Stuart Campbell
Copywriter: Jennifer Rossini

Comments (5)

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alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

inspirational

Reality Check's picture
Reality Check
Activity Score 2539

Simply not as involving or moving as it should be.

krautland's picture
krautland
Activity Score 3216

not enough. i want to know why he does yoga.

duketheunderdog's picture
duketheunderdog
Activity Score 39

I don't get it, is this biker supposed to be menacing or something? Why wouldn't he do yoga? Are you afraid of people with tattoos?

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