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Race on

Agency Network: 
Published/Aired: 
February 2015
Description: 

Film advertisment created by Cramer-Krasselt, United States for Porsche, within the category: Automotive.

Advertising Agency: Cramer-Krasselt, Chicago, USA
Chief Creative Officer: Marshall Ross
Art Director: John McKenzie
Account Director: Chris Hanley
Group Account Director: Kelly Croswell
Agency Producer: Robyn Boardman
Editorial Facility: Rooster
Editor: Paul Proulx
Production Company: Erste Liebe
Director: Tamir Moscovici
Executive Producer: Carlo Trulli
DP: Anthony Arendt

Comments (8)

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Highest Rated

bobafett's picture
bobafett
Activity Score 2322

Nurburgring insigth, not for everyone

kleenex's picture
kleenex
Activity Score 49562

not special.

dotunbello's picture
dotunbello
Activity Score 148

Not special at all

bobafett's picture
bobafett
Activity Score 2322

Nurburgring insigth, not for everyone

Arkadiusz's picture
Arkadiusz
Activity Score 1275

The car is not for everyone too ;)

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

amains's picture
amains
Activity Score 18

Viewing this ad I was thinking about attitudes, beliefs and values, just like in the chapters and quiz scenarios for this week. When I think of a Porsche I think really expensive car, that high class and wealthy people own. No I don't drive this kind of car nor do my family members however, I do have my own attitudes and beliefs about Porsches. In this add however the views are kind of altered. It looks as if the high class, wealthy people in this add are giving a disgusted look at this car because of the "graffiti" it leaves behind, this is definitely an opposite reaction to what would normally happen. It almost gives the viewer a change of audience that Porsche's don't want the wealthy to be their owners but instead some wild out of the box, fun person to drive the car. I like that they are switching their direction on who to appeal to audience wise.

znrpl's picture
znrpl
Activity Score 132

The balanced level of arrogance which a brand like that can use when it's presenting a supercar. I like the Nürburgring allusion of the graphic part.

Arkadiusz's picture
Arkadiusz
Activity Score 1275

I have ambivalent feelings. That rude, and even a bit hooligan style is risky - not really convinced me. But I must also admit that I smiled a little watching this ad.

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

halaby87's picture
halaby87
Activity Score 10040

Could be better

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