Ketchup or Mustard

Agency Network: 
July 2013

Pogo: Ketchup or Mustard


Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup.

Film advertisment created by Blammo, Canada for Pogo, within the category: Food.

Advertising Agency: Blammo, Toronto, Canada
Directors: Graham Roumieu / Common Good
Illustration: Graham Roumieu
Animation: Common Good
Creative Director: Michael Murray
Creatives: Vinay Patmar, Oliver Brooks, Dejan Durjic
Managing Director: Christine McNab
Account Supervisor: Amy De Merlis
Producer: Gord Cathmoir
Sound: Keen Music
Music: Keen

Comments (5)

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morse's picture
Activity Score 18026

Illustration style is not that good, but the idea is good. Campaignable.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
Activity Score 3994

the "twist" or payoff at the end was very weak

kleenex's picture
Activity Score 49562

They have a concept, but the ad for me was not that great,.

adri10288's picture
Activity Score 337

Awesome campaign-able concept, and I love the french cinema thing. But man that payoff could've been way better in execution. Also the illustrative style is kinda cheap.

monoliz's picture
Activity Score 1304

yeah, needs improvement in many aspects.