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Receptionist

Agency Network: 
Published/Aired: 
March 2010
Description: 

Film advertisment created by Grey, Argentina for Playboy, within the category: Media.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Directors: Diego Rubio
Copywriters: Coco Olivera
Director: Riki Saul

Comments (4)

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Highest Rated

Tharson's picture
Tharson
Activity Score 2

Firstly, these ad's are obviously directed at a different market. What works for north americans is different than what would work in other parts of the world so to say that this is a bad concept without intimate knowledge of the target market is probably premature judgement.
I think the interesting thing with this ad is the campaign slogan at the end "strip as a receptionist, dress as a playboy". If you're chosen to be a playboy you're no longer a receptionist who strips on the side, you're a playboy who is dresses (strips) for work.

xcreativity's picture
xcreativity
Activity Score 2374

the best from the 3. good performance of the actor, but overall concept is just poor in my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
Activity Score 3748

i don't understand the critics that series get. it's not a playboy ad... (fortunately playboy does not need that)

this aims to get attention of beautiful girls with weak working skills. i think they are just ok. (is this done for Brezilian beauties too?)

Tharson's picture
Tharson
Activity Score 2

Firstly, these ad's are obviously directed at a different market. What works for north americans is different than what would work in other parts of the world so to say that this is a bad concept without intimate knowledge of the target market is probably premature judgement.
I think the interesting thing with this ad is the campaign slogan at the end "strip as a receptionist, dress as a playboy". If you're chosen to be a playboy you're no longer a receptionist who strips on the side, you're a playboy who is dresses (strips) for work.

julian84's picture
julian84
Activity Score 102

Xcreativity as you might know already this won at cannes and personally i think the concept is fantastic! is the perfect approach for the average women who intends to be a playmate. Also i invite you to read the case for this campaign. But overall i invite you to stop posting pointless comments.

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