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PET Vader vs Luke Sneaker

Agency Network: 
Published/Aired: 
January 2010
Description: 

The first time this spot appeared on TV it was shown during the break of the movie "The Empire Strikes Back".

Film advertisment created by Leo Burnett, Switzerland for PET Recycling, within the category: Industrial, Agriculture.

Sneakers are made from recycled plastic bottles.

Advertising Agency: Spillmann/Felser/Leo Burnett Zürich, Switzerland
Creative Directors: Patrick Suter, Martin Spillmann
Art Director: Reto Clement
Animation: Swamp-Trickfilmstudios

Comments (8)

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morse's picture
morse
Activity Score 18026

Perfect! Love it

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

adidas Originals Star Wars

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes exactly my thought too. But it's not in corporation with Adidas is it?

WillyLatasa's picture
WillyLatasa
Activity Score 616

GREAT AD!

"Bright ideas bring better results"

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

This is cool. And the payoff is right on spot.
Very cool and effective finding.

dclxvi

michdec's picture
michdec
Activity Score 440

Hilarious!

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Nice to have fun with a message/product :-)

Amateur/edgy enough to hit the target - let youth know that recycling bottles leads to something - nice work.

Viranica's picture
Viranica
Activity Score 230

novel :)

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