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Cheesecake

Agency: 
Published/Aired: 
December 2008
1678
Description: 

Film advertisment created by Lapiz, United States for Pepto Bismol, within the category: Pharmaceutical.

Advertising Agency: Lapiz Chicago, USA
Executive Creative Director: Laurence Klinger
Associate Creative Directors: Jose Funegra
Copywriter: Jose Funegra
Art Director: Maria Bernal
Account Director: Pablo Miro
Planning Director: Enrique Marquez
Agency Producer: Sandra Mendiburu
Production Company: Landia
Director: Agustin Alberdi
Executive Producer: Juan Pablo Taylor
DP: Javier Julia
Editor: Maldito Render
Post Production: Che Revolution Post

Comments (10)

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Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It had SO MUCH going for it in the beginning almost even towards the finish. But in the end, I was left feeling like I'd just witnessed a car wreck... Gorgeous-looking film, though!

Guest's picture
Guest

Insightful campaign,amazing execution and
great follow up of the previous Empanada spot. This is great campaign! Well done Lapiz!

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

I had a donkey in my backyard years ago, who had this idea of speaking cheesecakes and stuff. his creative director didnt like it though. he got fired. be careful guys. your donkey might be in danger.

Guest's picture
Guest

I think that the power of the idea is the great insight behind it. The execution is fabulous. Would love to see how it plays in other types of media beyond TV.

purplehazegirl's picture
purplehazegirl
Activity Score 52

i like the line .. very nice!

everartz's picture
everartz
Activity Score 7609

i just noticed that the agency is in the US, why is the commercial in Portuguese?
--
Everartz

| everartz |

Guest's picture
Guest

It's Spanish, not Portuguese

NatalieM's picture
NatalieM
Activity Score 1685

Some clients have global business and they want their regular agency to handle the international ads, too. Pepto's agency may be American, but that doesn't mean they only advertise in America.

mark3r's picture
mark3r
Activity Score 1949

HOLLY SHIT! CANNES!

Guest's picture
Guest

I don't get it. What's the benefit?

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