February 2010

Film advertisment created by BBDO, France for Pepsi, within the category: Non-Alcoholic Drinks.

Comments (15)

Log in or register to post comments
Brainsugar's picture
Activity Score 1631

In fact, I don't know. Funny, but the " You have 10 minutes to live what would you do?", is terribly seen.

pez's picture
Activity Score 1804

Orson Welles made it on the radio 70 years ago and that was cool...

thedesignaddict's picture
Activity Score 5403

WTF does this have to do with soda? This is unbelievably contrived and vacuous. Garbage.

alansmithie's picture
Activity Score 14

always liked the french stuff...but this is not one of them

monsieurange's picture
Activity Score 520

Funny, but, which is the concept. Could you have more executions?

Mandark's picture
Activity Score 407

i believe that this video is in line with all pepsi communication, and it does have an idea and a concept: completly distroy the brand. so far i give them points for the effort, they're doing a great job. maybe pepsi should look for coke infiltrators among their brand managers...i head commercial spionage is quite a deal these days.

"U think it's perfect?! Press delete and start again!"

brandingworthspreading's picture
Activity Score 648

I really want to like Pepsi. They look like they really try hard to make something interesting. The problem is that the more I see their executions, the more disappointed I get. I agree with Mandark.

sneakyhands's picture
Activity Score 1857

they never really address the Pepsi cans. this could easily be an ad for the video equipment his buddies used.

xcreativity's picture
Activity Score 2374

ahahah love it! well done!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

michdec's picture
Activity Score 440

sort of saw it coming, but still hilarious in the end! great for pepsi max

michdec's picture
Activity Score 440

Its sort of a typical beer ad for a soft drink

cruzialx's picture
Activity Score 194

negative impact to the young age...

advertising ninja's picture
advertising ninja
Activity Score 616

its a smaaaaaaaal big idea. the new cunning-ness enhancing, brain-stimulating pepsi-max. it gives you ideas! hurray. dunno why i dislike this campaign so much.. maybe i feel fooled in a very obvious way.. maybe.. but it could create admiration in 9year olds. i hope it wont.

kagzmainah's picture
Activity Score 631

could've been better

Takmelius's picture
Activity Score 203

Can someone tell me why he's opening the can on the fake meteor? As far as I know, that's the way you'd pop a bottle cap, but why on earth would you do that with a can?!? Hate these. They have nothing to do with the fact that this is sugar-free Pepsi!!

Featured Content

Latest Collections