Joyride Baja

June 2016

The Jeep Wrangler Rubicon in JOYRIDE Baja


Pennzoil and Jeep take on the blistering heat and extreme conditions of the Mexican desert to showcase Pennzoil performance. The driving is 100 percent real, with precision driver Rhys Millen (The Fast and the Furious) raising engine temperatures above 200 degrees Fahrenheit to prove Pennzoil’s heat protection.

Film advertisment created by JWT, United States for Pennzoil, within the category: Industrial, Agriculture.

Advertising Agency: JWT, Atlanta, USA
Executive Creative Director: Jeremy Jones
Group Creative Director: Dustin Tamilio
Associate Creative Directors: Derek Kirkman, Troy Leyenaar, Daniel Prado
Account Director: Erin McGivney
Producer: Daryll Merchant
Production Company: Lemonade Films
Director: Ozan Biron
Producer: Trevor Cawood
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe
DP: Macgregor
Editorial: Cycle Media
Editor: Matthew Griffiths
Visual Effects: The Embassy
VFX Supervisor: David Casey
Sound Design: Source Sound Inc.
Sound Supervisor / Mixer: Charles Deenen
Sound Recordists: John Fasal, Travis Pratert, Charles Deenen
Sound Designers: Csaba Wagner
Sound Editing: Braden Parkes
Original Music: Generdyn Music
Composer: Joshua Crispin
Colorist: Dave Hussey, Company 3
Service Company: Tonic Films
Exec Producer: Susie Neill
Producer: Victor Albarran
Content Production Team: Grain & Glass
Director: Michael Nielsen
Editor: Dan Luce
Producer: Joey Fisher

Comments (4)

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Highest Rated

Dzsoi's picture
Activity Score 8440

Product demonstration. How exciting.

halaby87's picture
Activity Score 9573


znrpl's picture
Activity Score 130

It seems to me more an advertising for Jeep than for Pennzoil. Maybe a graphic showing the extreme heat (ex. a thermometer) would help to get the point of showing motor oil performances.

kleenex's picture
Activity Score 45874


Dzsoi's picture
Activity Score 8440

Product demonstration. How exciting.