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Pedestrian traffic lights

Published/Aired: 
March 2007
6586
Description: 

Comments (66)

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Highest Rated

bust-four-north's picture
bust-four-north
Activity Score 32

I don't want to be influenced by any of the comments here. Great stuff! It's better than gossiping.

jimchristianx's picture
jimchristianx
Activity Score 116

all that for snickers?

bust-four-north's picture
bust-four-north
Activity Score 32

I don't want to be influenced by any of the comments here. Great stuff! It's better than gossiping.

Disco Munky's picture
Disco Munky
Activity Score 3890

?

Doin' it for the points

mowitsch's picture
mowitsch
Activity Score 84

cannes gold

hang-the-dj's picture
hang-the-dj
Activity Score 1262

No doubt about it. Brilliant stuff.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i love the soundtrack. wish it were just a short film. the logo and tag are a let down.

Disco Munky's picture
Disco Munky
Activity Score 3890

I agree, it was a cool short film but the product placement at the end made me go "Whu??"

Doin' it for the points

copywriter.txt's picture
copywriter.txt
Activity Score 828

Fucking cool.

Mr Hughes's picture
Mr Hughes
Activity Score 386

It does the job for me - well cool.

drizae's picture
drizae
Activity Score 503

Too choice!!!

Fail Harder.

bknowlden's picture
bknowlden
Activity Score 3647

There has been a lot of "stop light signal" stuff in the past, but this is by far the best I've seen.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

absolutly fantastic ,
BUt for snickers ??
am i missing something, don't get the link..

rikitiki's picture
rikitiki
Activity Score 630

The red guys want you to stop. Green guys don't.
the tag is "don't stop"

you know it's a brilliant ad when the connection is minimal yet the ad stays memorable.

Ozric's picture
Ozric
Activity Score 4043

Besides that we don't know what the strategy for Snickers over there is. But this ad is great for me, love it.

sd78's picture
sd78
Activity Score 2

but.. the red guys 'started' it

seifip's picture
seifip
Activity Score 77

very very cool! Maybe it could be a bit shorter... bit that are details :)

design is like a puzzle... I`m just trying to solve it now

kc_brock's picture
kc_brock
Activity Score 703

unbelievable.
i guessed adidas.

doesn't matter.
great job guys.

rd

Copy_Can's picture
Copy_Can

That ad was unbelievably stupid.

And for anyone who thinks I'm kidding, I'm not.

In fact, whoever thinks this ad will win anything at Cannes needs to get their head examined and then drop out of the industry.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Ha ha, okay, so you are the king of advertising I presume.

Let's reserve judgement until after Cannes then shall we?

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

All hail the king!

Copy_Can's picture
Copy_Can

So did it win anything at Cannes? *cough*

Copy_Can's picture
Copy_Can

I'll just answer my own question:

FUCK NO IT DIDN'T.

And I'm not surprised. This ad is horrible.

justpassingby's picture
justpassingby
Activity Score 1368

im with copy_can on this. You young fools are hypnotized by the visual effects, look at the idea, yeah exactly, what idea?

Disco Munky's picture
Disco Munky
Activity Score 3890

I second that

Doin' it for the points

Copy_Can's picture
Copy_Can

There is no idea.

60 seconds of people fighting, with a horrible tagline shoe-horned in to make the idea half-assed relevant.

This will not win anything at Cannes.

addyhoch10's picture
addyhoch10
Activity Score 2592

incredibly cool

Kay's picture
Kay
Activity Score 161

GOLD!!! BEST OF SHOW!!!

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Erm no. It won't be best of show. There's at least two Coke ads plus Folgers 'Happy Morning' that will stomp all over this.

Still I quite like it. Although I'm kind of with the people who have questioned its relevance.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Less relevant than 'color like no other'?

I wouldn't let relevance stand in the way of a cool idea. The judges may differ though I suppose.

Disco Munky's picture
Disco Munky
Activity Score 3890

"I wouldn't let relevance stand in the way of a cool idea"

You're kidding right?

You work in the industry or are you just some student who thinks they have it in them to play with the big boys?..wait, don't answer.

Doin' it for the points

hang-the-dj's picture
hang-the-dj
Activity Score 1262

I won't.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Best of Show? Hey, you are going a little further.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

now I will have nightmares. cool awesome lightshow

Sincerely,
Arnold Santillan
714-206-2459

Guiracz's picture
Guiracz
Activity Score 46

great!

milind_kambli's picture
milind_kambli
Activity Score 41

Amazing work!

DennisH's picture
DennisH
Activity Score 22

Really really nice ad!

Shut Theory's picture
Shut Theory
Activity Score 515

i liked to watch it till the end (regardless of how long it was) was impressed with the end, but when snickers came up, i was totally disappointed, TOTALLY

pixelbomb1's picture
pixelbomb1
Activity Score 2555

yeah the end was kina eehhh.. but the font they used is called "distress" if am correct.

Sincerely,
Arnold Santillan
714-206-2459

Copy_Can's picture
Copy_Can

That's because the idea has nothing to do with chocolate. It's stupid.

Everyone sees the animation and all these "cool, glowing, shiny pretty things" walking around and hitting each other, and suddenly "wow, this is awesome!" "This is going to win an award.

Based off the horrible, horrible tagline, you can apply this ad to literally almost any product, running shoes, for example.

Probably not for Tampons or condoms, though.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

lol, how many ads - especially in the fashion branch - have nothing to do with the product?
It's a matter of your POV if it has a relation with the product or not.

Copy_Can's picture
Copy_Can

Here, I just thought of an ad.

It'll win at Cannes because visually it'll look cool.

Start with a runner running outside under the hot summer sun. He starts to sweat. Beads cover his forehead, and they start dripping off of him.

The beads of sweat fall of the floor and morph into little, water blob-like creatures, with arms and legs only. They start to run after him to do their job of cooling him down.

But the sweat can't catch up to the runner.

This goes on for 60 seconds, then the tagline appears "Works faster when it's hot", and it's for... wait for it:

An oven cleaner.

Cannes gold, boom, right here.

Shut Theory's picture
Shut Theory
Activity Score 515

hehe... nobody cleans an oven while its hot, at least not THAT hot... and then there is the scientific fact that sweat keeps the body cool, many people think -wrongfully- it makes u feel hot!
and Golden Cannes goes tooo... Copy_can :)

Copy_Can's picture
Copy_Can

I see you understood my post exactly as it was intended. :0)

Shut Theory's picture
Shut Theory
Activity Score 515

well, im smart ;)

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I'm ill! =-P

shawkash's picture
shawkash
Activity Score 22

But how many people understand it the same way? I think this ad can entertain only the people who are fancy of ideas which are just cool as an idea, without even having a CLEAR function, but in fact it will not sell the product itself, it will just make them feel happy that snickers has entertained them. Remember: " We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad."
Leo Burnett

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it, and although usually I think a vague link to the product isn't enough to make it a good ad.

However here I think it works fine.

Nice wan!

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Game on! >:D
I love the message and also I found the exposure of violence very well done.
Only thing I didn't like about this: Why do the little guys sound like glass?

truecopy's picture
truecopy
Activity Score 399

"dont stop" ---- "Flexfit" idea - Fits all products
not impressed...

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

yeah well, ok. admittedly thats kind of right ...
nice spot, though.

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