Out With the Old

December 2007
Advertising Agency: Mother, New York
Creative Director(s): Paul Malmstrom, Linus Karlsson
Art Director: Rob Baird
Copywriter: Allon Tatarka
Agency Producer: Letitia Jacobs
Director: The Snorri Brothers
Production Company: Smuggler
Executive Producer(s): Patrick Milling Smith, Brian Carmody
Line Producer: Jeff Miller
VFX: rhinofx
VFX Supervisor: Vico Sharabani
Lead Flame Artist: Jim Rider
Flame Artist(s): Julie Mai, Udi Edni, Ricky Weissman
VFX Producer: Karen Bianca Bisignano
Editor: Avi Oron
Editorial Company: Bikini Editorial
Editorial Producer: Gina Pagano
Telecine: The Mill
Musical Artist: Jennifer Terran
Song: Que Sera Sera

Comments (17)

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Pacific Blue's picture
Pacific Blue
Activity Score 335


super calibara's picture
super calibara
Activity Score 176

Dike it very much

RM's picture
Activity Score 419

yeah but they'll be smashing that as soon as the next one comes out, I think this makes people who have bought the DEll that pre-dates this one feel like shit, maybe it would've been better if all the previous models were in a museum and even the new one was... DELL always ahead of it's time I dunno! but very nicely shot, a great example of how in this instance the execution out-weighed the idea

deacon -54-'s picture
deacon -54-
Activity Score 34

Or a complete lack thereof an idea.

天边的白鹭's picture
Activity Score 80


elnietodeNicho's picture
Activity Score 361

amazing!!! i love it!

j2mango's picture
Activity Score 534

made me remember the "suiside" by 意识形态

Checho's picture
Activity Score 308

Nice... pretty cool but not that beautiful as a mac.

Signe_S's picture
Activity Score 357

It´s beautiful. But I don´t like the message. Specially not these days where everything is green and environmental. The "Use and throw away"-thought is uncharming, and lacks interest for the surroundings. Like it better when they send old computers to third world countries - NOT crash them.

andrej dwin's picture
andrej dwin
Activity Score 937

where did you find the "use and throw away" thought in the ad?
I think it's about moving on. upgrading from very, very old PCs to something more contemporary (i.e. something more mac-like).
maybe this would be better if it came 5 years ago or so, but still, at least they are trying.
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Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Great choice of music. Superb photography. Made me think of Nokia 6265i's ad:


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adrianapr's picture
Activity Score 1254

very interesting to see and very well produced and done, the music is great, etc, but... weak, really weak concept.
and i mean weak.

elgrecones's picture
Activity Score 323

needs tons of work to get near apple's design...

realy realy good excution, but i agree with *me myself and irene*: realy weak in concept...

teenie's picture
Activity Score 1894

"Dell - now PC is almost as beautiful as Mac!"

Err... pretty, but pointless. You want beautiful and efficient? Get a Mac. No matter how you try to package it, a souped up Ford ain't never gonna be a Mercedes-Benz.

saidukaringa's picture
Activity Score 278

the ad is realy beautiful.. but not the mechine!
Great work on animations and editing

Saidu Karinga
The Idiot

bolatureborn's picture
Activity Score 18


gmint7's picture
Activity Score 2683


so niceee
gonna go buy this pc...

and mac.. urh..
im a pc guy!!