Separator Machine #1

Agency Network: 
February 2013

It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

Film advertisment created by Wieden + Kennedy, United States for Oreo, within the category: Confectionery, Snacks.

Comments (7)

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khronos's picture
Activity Score 998

wth!! o.0

CACAHD's picture
Activity Score 2188


kleenex's picture
Activity Score 49562

YES. WHY!?!?!?

Temple's picture
Activity Score 11337

Oreo decided to become cool. I'd say, go back to the baby dipping the biscuit in milk.

Grrrr's picture
Activity Score 1961

Been a long time since the last war.

Meredith Singh's picture
Meredith Singh
Activity Score 407

How did this end? I couldn't make it that far. I imagine a cookie got separated, am I right?

Also, I find it odd that they are saying everybody hates the cookie or the creme. I would rather buy a cookie that I enjoy entirely.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's great. Better than making another safe TVC.