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Newborn

Agency Network: 
Published/Aired: 
January 2010
Description: 

Film advertisment created by BBH, Brazil for OMO, within the category: Fashion.

Advertising Agency: Neogama BBH, São Paulo, Brazil
Creative: Fabio Astolpho, Eduardo Andrietta
Creative Directors: Márcio Ribas, Wilson Mateos
Chief Creative Officer: Alexandre Gama
Production Company: Delicatessen Filmes
Director: Gustavo Leme
DOP: Andre Modugno
Sound Design: Menina

Comments (8)

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shahidali's picture
shahidali
Activity Score 4069

splendid execution. however, just when i saw the brand name on the screen i had tough time relating the brand or even the product category with the story board which is predominantly based on such high emotional platform. donno whether anyone else will share such reaction!

shahid

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It all made sense until the copy started to get on screen.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

This is terrible.

How can a piece SO well shot, SO emotional, SO strong, be diluted into something so stupid. I actually felt moved by this piece, but I'm totally with shahidali and jackmancer - as soon as that copy came up it was a complete let down - it came out of left field - as well as being a VERY weak tie-in. SO the insight is we all start out dirty - have fun with it - don't get me so emotionally engaged because it's the wrong direction to take it. What a waste of great camera work/storyboarding/talent. One of the most frustrating ads recently.

zerocool's picture
zerocool
Activity Score 455

I think these guys meant "off" not "of" but I guess it's from Brazil and they just changed the titles to put on AOTW

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The marriage between image and text seem misfit to me. Beautifully shot though.

jacknew1981's picture
jacknew1981
Activity Score 3

Great and simple concept. Splendid execution. Hard category. Well done guys!

cef's picture
cef
Activity Score 547

"dirty is good" again, but this time more emotional.

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Huge disjoint between such beautiful cinematography and product.

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