Advertisement

Mom Song

Published/Aired: 
January 2014
31102
Description: 

New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.

Film advertisment created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Craig Allen, Jason Bagley
Executive Creative Directors: Susan Hoffman, Joe Staples
Art Director: Ruth Bellotti
Copywriters: Justine Armour, David Povill
Head of Production: Ben Grylewicz
Agency Producer: Lindsay Reed

Comments (20)

Log in or register to post comments

Highest Rated

VivianRaul's picture
VivianRaul
Activity Score 20620

Platinum!!!!!

Rob71's picture
Rob71
Activity Score 405

Beautifully written. Beautifully executed.

Hammad S's picture
Hammad S
Activity Score 484

Finally something prompting me to post! I wonder how the target will respond.

Temple's picture
Temple
Activity Score 11337

An AAA insight. Excellent!

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Damn. They did it again.

Darko Bosnar's picture
Darko Bosnar
Activity Score 393

WOW!

Innovation & Art Director
https://www.behance.net/darkobosnar

MacMonkey's picture
MacMonkey
Activity Score 315

Shame the song isn't as good as the visuals. Lets it down IMO.

maurilao's picture
maurilao
Activity Score 379

When you're not afraid of being ridiculous you have more chances of being awesome. Great ad.

Rob71's picture
Rob71
Activity Score 405

I'm stealing that line! Nice.

cognitive's picture
cognitive
Activity Score 167

@:0:21 The person who thought of this scene, and the person who approved it should be given some sort of metal of merit.

your mom's picture
your mom
Activity Score 737

cannes stuff. good job

Don't argue with your mom!

AL6352's picture
AL6352
Activity Score 66

Superb copywriting "Smellcome to Manhood" Great Ad. lol

kleenex's picture
kleenex
Activity Score 48079

Solid stuff.

talkingisfree's picture
talkingisfree
Activity Score 2712

great. I love how weird it is.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19531

Smells like a winner.

jayjeth's picture
jayjeth
Activity Score 24

like

Dzsoi's picture
Dzsoi
Activity Score 8490

Forgive me mum for loving this!

VivianRaul's picture
VivianRaul
Activity Score 20620

Platinum!!!!!

yepyepno's picture
yepyepno
Activity Score 178

Perfect! Amazing casting. Love it!

feysal's picture
feysal
Activity Score 2567

brilliant!

groovy baby!

PETERDUNBAR's picture
PETERDUNBAR
Activity Score 12

I love how Old Spice keeps putting out the hits with ads that break the comfort barrier, yet leave you laughing, and wanting more.

Advertisement