ADVERTISING

Norwegian

Mr. KjosNew Years Speech 2010

Agency: Leo Burnett

Description

Mr. KjosNew Years Speech 2010. Every New Year´s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway´s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king´s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at norwegian.no at give-away prices. Tickets were soldout within a few hours.

This professional campaign titled 'Mr. KjosNew Years Speech 2010' was published in Norway in January, 2010. It was created for the brand: Norwegian, by ad agency: Leo Burnett. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Per Erik Jarl, Eirik Stensrud
Copywriters: Christian Hygen, Thomas Askim

Canadian Dental...
Mercedes

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.