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Hands On

Agency Network: 
Published/Aired: 
September 2010
Description: 

Film advertisment created by Wieden + Kennedy, United Kingdom for Nokia, within the category: Electronics, Technology.

Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Laurence Thomson, Rob Doubal
Agency Producer: Samara Zagnoiev
Production Company: Stink
Executive Producer: Blake Powell
Producer: Louise Gagen
Director: Martin Krejci
DoP: Stepan Kucera
Editor: Filip Malasek @ Robota
Post Production: Framestore, London

Comments (10)

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Guest's picture
Guest

great idea!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think Greenpeace will block Nokia's headquarters for that hamster powered phone charger and hang up banners but I thought it was funny.

zoom_o_n's picture
zoom_o_n
Activity Score 8

awesome!!

AssassinX's picture
AssassinX
Activity Score 1329

Im always expecting to see something different from W+K, :)
Unlike the latest ad for that Honda hatchback car, I think this one is more inspiring.

Hibon's picture
Hibon
Activity Score 3736

Great work. You can feel that this agency works for ideas and this is what our business is about. (take example on that dear ad industry!)

Simple ideas are the best !

Temple's picture
Temple
Activity Score 11337

Sorry, but I'll take iphone & android ads anytime over this.

pez's picture
pez
Activity Score 1804

Agree... this could be an ad for any phone... great edition and sound btw

Guest's picture
Guest

Art for art's sake in my opinion. Yes, inspiring, catchy, has a humor that is slowly becoming typical for W+K..
The idea itself (on the chalk board) was a very good one, but I think the execution went off.

Firstly I don't want technology I will hack into crazy stunts. The world is going in a direction where we can all be lazy and stupid and our devices so simple and amazing that even we can do cool stuff with them. Advanced does not mean complex, it means simple in the XXI.-th century.

I applaud the choice of music.. kicks it up a notch.

Billoughsby's picture
Billoughsby
Activity Score 5144

Eh. Boil it down and this is just like a McD's ad: Be one of the cool people simply by using our brand. Tired old aspirational BS. Are people really that stupid? I submit people patronize these brands in spite of or oblivious to, and not because of, their ads. --Stick a latrine on every corner, and it will be used, sans genius marketing program.

That's it.

Lazarus's picture
Lazarus
Activity Score 1536

Proof that technology can tell a communication story better than creative.

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