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The next wave

Published/Aired: 
August 2016
Advertising Agency: Wieden + Kennedy, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu

Comments (5)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3392

Too much of the same thing. Could've been a better :60, if that.

Reality Check's picture
Reality Check
Activity Score 2539

No, it's not perfect (you can see where it’s going halfway through) but when everything seamlessly blends together – the writing, the art direction, the music, the sports – this is an experience like no other.

halaby87's picture
halaby87
Activity Score 9343

just ok

kleenex's picture
kleenex
Activity Score 45299

Solid production value.

shrub's picture
shrub
Activity Score 126

Great direction, but not so special idea.

sacrilegend's picture
sacrilegend
Activity Score 3392

Too much of the same thing. Could've been a better :60, if that.

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