Agency Network: 
November 2011

Nike: Spotlight


Editorial Rock Paper Scissors

Film advertisment created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: Wieden + Kennedy, Portland, OR, USA
Global Creative Director: Alberto Ponte
Associate Producer: Dale Nicholls
Global Creative Director: Ryan O'Rourke
Copywriter: Brandon Pierce
Art Director: Aramis Israel
Director of Broadcast Productions: Ben Grylewicz
Producer: Jen Dennis
Director of Business Affairs: Amber Lavender
Global Account Director: Karrelle Dixon
Account Supervisor: Ryan Johnson
Account Executive: Dino Xu
Production Co: Park Pictures
Director Director of Photography: Lance Acord
Executive Producer / Owner: Jackie Kelman Bisbee
Executive Producer / Head of Production: Dinah Rodriguez
Executive Producer: Mary Ann Marino
Line Producer: Aris McGarry
Editors: Carlos Arais, Adam Pertofsky
Executive Producer: Carol Lynn Weaver
Post FX: A52
VFX Artist: Patrick Murphy
Producer: Scott Boyajan

Comments (13)

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Temple's picture
Activity Score 11337

Nice marketing move, nice commercial.

thedesignaddict's picture
Activity Score 5403


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I just thought it was pretty boring. Was waiting for a payoff to blow me away but it didn't happen.

shahidali's picture
Activity Score 4069

I like the courageous list of credentials. Expected more from Wieden + Kennedy. They have been handling the brand for so long.


andylefty's picture
Activity Score 4535

Seeing W+K Portland and Nike in the same page, got excited. Underwhelmed.

abake's picture
Activity Score 1264

Very underwhelming indeed.

mireia's picture
Activity Score 356

too long

kleenex's picture
Activity Score 49064

it was good even without a major payoff.

vote4pedro's picture
Activity Score 4601

Weiden did some good work back in the day. But it's been a while since I've seen anything that lives up to their reputation.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Talk about companies that will have a hard time because of the NBA lockout, Nike is one of them.

Not a bad commercial, just not a great one.

alexander_wright's picture
Activity Score 4

Pretty to watch, but pretty boring to.

pindi's picture
Activity Score 115

i got excited clicking this ad since it's nike and W+K

disappointed tho :(
better not get my hopes high next time...

Baelin's picture
Activity Score 273