Earth Hour Condoms

Agency Network: 
March 2013

Earth Hour is a worldwide event held towards the end of March annually, encouraging households and businesses to turn off their lightsfor one hour to raise awareness about the need to take action on climate change. But when you think about it, 60 minutes without using electricity might be a little boring. In order to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. A friendly reminder for people to show their support by moving the switch on the 23rd of March.

Film advertisment created by Leo Burnett, Brazil for Next Condom Store, within the category: Retail Services.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Client: Next Condom Store and Earth Hour
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Pedro Fernandes
Art Director: Guto Chicanelli
Editing: Paulo Staliano
Motion Graphics: Christian Balzano
Sound Production: Punch Audio

Comments (5)

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Notus's picture
Activity Score 48

The idea is nice and fun, but are glowing condoms really related to nature ?

Tahaab.Rais's picture
Activity Score 191

Fresh! But, overall as an idea, it would've been less gimmicky and more insightful without the 'glowing condoms'. Just the act to do when bored in those 60 minutes could've been a fun angle by itself.

kleenex's picture
Activity Score 49606

Time to get an boogie in the bedroom.

daizm2000's picture
Activity Score 6

Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that.

lexain's picture
Activity Score 58

nice idea for d TA, at least something's done for em, it would be great if the idea could be extended without necessarily using condoms.