January 2009

Film advertisment created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Advertising Agency: Target, St. John’s, Newfoundland, Canada
Creative Group Head: Jenny Smith
Creative Director: Tom Murphy
Art Director: Tom Murphy
Copywriters: Jenny Smith, Terri Roberts, Randy Diplock

Comments (13)

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Highest Rated

Guest's picture

This made me feel homesick!

Guest's picture

mostly a beautiful advertising with incredible views. But the idea isn't so fantastic...
it's a little the ropes of this kind of product... it's a shame.
With images like these ones I'm sure that they can exploit it better!

Guest's picture

I love this commercial. However the "nonconformist" copy seems contradictory. all I see are the same kind of people, the same kind of brightly coloured houses, the same look and feel throughout. It looks like a wonderful place to be though. Just a little narrow in narrative scope. I would still like to visit there.

Guest's picture

This made me feel homesick!

dearabby's picture
Activity Score 106

The images are wonderful! The commercial makes me want to go there and just relax. I love places with those beautifully painted houses, fields of flowers, and all that calm water. They really captured the feel of a quiet place to get away.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

alexander_bickov's picture
Activity Score 3279

Nice commercial

Guest's picture

Same old, same old with some nice images. But way, way, way to long.

Guest's picture

...we sorry the costumer you have dialed its now flying to Canada

shahidali's picture
Activity Score 4069

I see the credits of AD and the CD but where's the DOP's credit. i think, a great a huge credit should also go to the DOP. Brilliant thing.
Like the slow tempo created yet keeping the vibrance and exuberance through the colors. awesome credit to the AD.


AmOgodzzz's picture
Activity Score 826

The voice-over actor was awkward and his speech was stilted and badly timed. The imagery was fantastic but there really isn't much of an idea behind it. Could have been taken further. And what's with these commercials that run for over a minute. I thought a commercial was at most :30.

tirthomitro's picture
Activity Score 2758

visual feast.
kudos to the creative team!

they showed me a picture & i laughed
dignity has never been photographed

slowrider's picture
Activity Score 648

thumbs up

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Makes me want to go to Newfoundland. Not every ad needs to be high concept to be effective.

CrackerJackFlash's picture
Activity Score 19533

I'll never get tired of these