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Published/Aired: 
January 2011
3034
Description: 

Film advertisment created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Advertising Agency: Target, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Copywriters: Jenny Smith, Jim Francis
Art Director: Tom Murphy
Account Director: Catherine Kelly
Senior Account Manager: Ernie Brake
Agency Producer: Heikki Kuld
Director: Pete Riski
Executive Producer: Dan Ford
Producer: Andrew Sulliman
Production Company: Sons & Daughters
Editor: Mick Griffin
Post Facility: Rooster
Music: Eric Harry Music
Colourist: Eric Whipp

Comments (5)

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mdb1974's picture
mdb1974
Activity Score 411

Less inviting.

craigagm's picture
craigagm
Activity Score 5

Not a fan of the tagline.

Sdb's picture
Sdb
Activity Score 1362

The previous one is far better!

shahidali's picture
shahidali
Activity Score 4069

Moving away from their regular route, this ad attempts to portray the parallel existence of the scenic landscape containing the slow paced life and the modern aspects of life. What disturbs me a bit is the voiceover at the end which says the place being captured by the dutch, french and the english is a proof of its captivating beauty which we know as the imperialistic force!!!

shahid

Jim Francis's picture
Jim Francis
Activity Score 2

Sometimes a voiceover is just a voiceover. I don't think imperialism ever came into it. Newfoundland doesn't do imperialism particularly well.

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