December 2009

Production Company: Mercurio Cinematografica s.r.l.

Producer South Africa and still photographer: Filipa Domingues " Fly on the wall"

Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House / Engineer: Roberto Grassi c/o Green Movie

Comments (20)

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sirvan's picture
Activity Score 29860

Pretty awesome. Expensive, too.


"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't really see why this would be so expensive.

Prof's picture
Activity Score 1449

shooting in multiple locations, with multiple personalities/actors, HD cameras and ultra slo mo and 15 different voice overs to record.

seems pretty cheap to me...

Quite really.

jamesrothenburg's picture
Activity Score 554

Yeah, I think they ran out of money for the VO at the end :)

AD-ORE's picture
Activity Score 75

Generally nice, the only thing is that the core idea seems too shallow. Maybe if this were a NGC kids' program, it would work better. "If you blah blah... you blah blah". But it is still well executed. Just my thoughts.

szkwadrat's picture
Activity Score 210


alexander_bickov's picture
Activity Score 3279

Amazing execution

morse's picture
Activity Score 18006

I don't know, I find it boring. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pulchinela's picture
Activity Score 1175

I don't need NG to say me that. So, nice vision...

kurtberengeiger's picture
Activity Score 7318

I liked everything except the final VO. What a squeaky voice.

slowrider's picture
Activity Score 648

nice execution

one should not take life so seriously - as one will not come out of it alive.

emir ahmed's picture
emir ahmed
Activity Score 26

Fantastic! Amazing!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice visuals.

alejulimaty's picture
Activity Score 842

beautiful images

Wordnerd's picture
Activity Score 6692

nice spot. great copy

esferarte's picture
Activity Score 16

Very nice ad, but:

I think that argentine commercial says the same, but has an extra at the end.

doc's picture
Activity Score 46

actually reminded me a bit of the great ps ad only this had a wandering point. bit boring really.

au revoir pingouin's picture
au revoir pingouin
Activity Score 48

"esferarte" is right the idea is the same, perhaps coincidence, or maybe not.
Either way the two ideas are very good :)

Gil's picture
Activity Score 3


Guest's picture

so wonderful