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A Thin Line, Library

Published/Aired: 
March 2011
3992
Description: 

PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention.

Advertising Agency: MTV, NYC, USA
Creative Director: Amy Campbell
Copywriter Director: Seyi Peter-Thomas
Exec Producer: David Grad
Producer: Lindsay Nowak
Post Production: Click 3x

Comments (2)

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Highest Rated

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

The bios of famous people bullied worked better than this. This is open ended and no one is really telling the audience the actual consequences. Adults still bully like this and nothing really happens so why should it matter to teens?

sergeo_syd's picture
sergeo_syd
Activity Score 595

Oh, I get it. I thought it was aimed at me. I am not the target audience. So its official MTV just made me feel inferior. Haha

http://edictive.com - Film Production Management

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

The bios of famous people bullied worked better than this. This is open ended and no one is really telling the audience the actual consequences. Adults still bully like this and nothing really happens so why should it matter to teens?

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