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A Thin Line, Fliers

Published/Aired: 
March 2011
6221
Description: 

PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention.

Advertising Agency: MTV, NYC, USA
Creative Director: Amy Campbell
Copywriter Director: Seyi Peter-Thomas
Exec Producer: David Grad
Producer: Lindsay Nowak
Post Production: Click 3x

Comments (8)

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Highest Rated

bluemonster's picture
bluemonster
Activity Score 28

what, were you expecting tshirt time? and the situation?

The execution had the right tone.

Berny Misceláneo's picture
Berny Misceláneo
Activity Score 8

So MTV airs all these bunch of teenage drama shows where being mean is practically a synonym of being cool and now they throw this to us? Maybe a campaign of self-esteem would work better.

morse's picture
morse
Activity Score 17830

Good point, but other than that it's a great campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
miko1aj
Activity Score 3086

fully agree. bigotry sky-levelled.

kleenex's picture
kleenex
Activity Score 48157

I like these sets of ads.

sergeo_syd's picture
sergeo_syd
Activity Score 595

Laura is a slut. I bet she will be popular. Anyway this is from MTV? Seems like a veiled attempt at something I am not quite bright enough to understand. Stu-pit MTV

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Rammelasen's picture
Rammelasen
Activity Score 71

Well...kinda good actually :)

Metzfetz's picture
Metzfetz
Activity Score 4

Important message done boring. MTV as a moralizer? This is totally not authentic.

bluemonster's picture
bluemonster
Activity Score 28

what, were you expecting tshirt time? and the situation?

The execution had the right tone.

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